Tattoos are super hip these days it seems. But even before Kat Von D was a household name (and a line of make-up at Sephora) Jean Paul Gaultier was pushing tattoos in fashion. Back in the 90s the iconic designer had a whole series of tattoo-printed items, including long sleeve shirts, leggings, and dresses (in mesh no less). Now that he's the creative director of Diet Coke (I didn't know that until today either) he's brought his love of tattoo-ish things to the brand with three tattoo-designed bottles. The ad campaign was released the other day, but unfortunately, the bottles are only available in Europe for now.

What do you think of the new bottle design?

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