Fifteen year old blogigy (that's blogger + prodigy) Tavi Gevinson is insatiable. Unsatisfied with contributing to magazines like Vogue and Harper's Bazaar, siting front row at multiple fashion week shows, and being championed by Lady Gaga as the "future of journalism", last night the intrepid teenage launched her own website, Rookie.
Originally meant to be a collaboration with Jane Pratt (of Sassy, Jane, and now xojane.com fame), RookieMag.com is now being captained by Tavi alone, along with a not totally unimpressive cast of contributors, including staffers like Jane Pratt, Lesley Arfin, Elizabeth Spiridakis, and Cindy Gallop, and rumored future contributors Zooey Deschanel, Miranda July, Winnie Holzman, Joss Whedon, Jack Black, Dan Savage and Fred Armisen.
The site will feature three posts a day around a monthly theme (this month's theme is Beginnings), with the posts scheduled around a typical teenager's posting day (after-school, after dinner, and right before bed). Because it's Tavi, it will undoubtedly be filled with earnest musings, disarming honesty, and just a tiny but of snark, and judging by the first few posts (ie "Cartoon Characters and Their Teenage Alter Egos" and "Today I am a Freshman", the staff's musings on their first days oh high school) this site will have more cute than you can shake a stick at.
Will you be reading Rookie?